We do not ask you to trust us.
We show you why you should.
House of Icons was built by someone who has lived every stage of what we teach — from the parking lot to the stage, from the eviction notice to the closed client, from zero to featured in Forbes, Black Enterprise, and the Huffington Post. Here is the proof.
The receipts.
The year House of Icons founder Asa Leveaux began monetizing expertise — building before the personal brand industry had a name for what he was doing.
Books published since 2013 — including Amazon bestsellers Fuck Humble and Fuck Balance. Both started as two words in a conversation and became movements.
Countries where Asa has spoken internationally — including on stages in the Kingdom of Bahrain.
Countries visited. Because expertise has no borders when the infrastructure is right.
The projected size of the expert economy by 2030. House of Icons was built to help experts own their piece of it — now, not someday.
Of decision makers use thought leadership content to decide who they hire and trust. — Edelman LinkedIn 2025
Of experts have any real system to show up for them. — iResearch Services 2025. That gap is why House of Icons exists.
What our clients say.
“We worked together to launch her online academy, and since then, she has generated over $10M in revenue and expanded her business globally including Dubai! Her academy didn't just save her business, it scaled it beyond what she thought possible.”
Margo Jordan
CEO & Founder · Enrichly
“The designs and campaign you did for us for Black Friday — we did $1 million dollars. Yeah, I think we did like $1.2 million Black Friday week. We went hard on those graphics... y'all did an incredible job.”
Shanterria Earley
E-Commerce Founder · Luxury Beauty Brand
“House of Icons helped me step into new arenas I had dreamed of but couldn't reach on my own. Their support made what once felt impossible completely achievable.”
When award-winning interior designer Nikki Klugh came to House of Icons, she was ready to expand beyond design projects and step fully into her role as a thought leader and business powerhouse. She envisioned launching a podcast to share her expertise and connecting her firm to lucrative government contracting opportunities — but lacked the time, technical know-how, and support to make either happen.
We partnered with Nikki to bring both visions to life. Together, we developed and launched her podcast from the ground up — from name ideation and professional cover art to scripting, guest coordination, recording, editing, and promotion. The result was a polished, impactful show that amplified her voice, grew her audience, and established her as an authority in her field.
At the same time, we tackled the complex world of government contracting. After more than a year of stalled progress, we successfully registered Nikki Klugh Design Group on SAM.gov in just 30 days, securing her CAGE code and opening the door to new revenue streams through federal contracts.
The results were transformative: Nikki launched a high-quality podcast that expanded her influence and visibility, while her business became fully equipped to pursue government opportunities — positioning her brand for long-term growth and leadership.
Nikki Klugh
Founder & Principal Designer · Nikki Klugh Design Group
“House of Icons made my dreams a reality in ways I couldn’t have imagined. From my book launch to my business transformation, they guided me every step of the way.”
When wellness entrepreneur Luke Lintott, founder of Fitergy Wellness, came to House of Icons, he was ready to expand his impact — but he needed a clear strategy to match his bold vision. He dreamed of publishing a book, launching an international retreat, and transforming his freelance practice into a full-scale wellness agency, all while preparing to relocate across the world.
We partnered with Luke to bring that vision to life. Together, we guided his book from concept to bestseller, managing everything from photography and cover design to editing, distribution, and press. Within just 72 hours of release, his book hit #1 on Amazon in multiple categories, catapulting his visibility and credibility.
Next, we turned his global ambitions into reality by designing and launching his first international retreat, handling logistics, marketing, and sales support that quickly filled 50% of spots and positioned him as a leader in luxury wellness experiences. At the same time, we helped restructure Fitergy Wellness into a thriving agency offering high-value corporate programs — all while ensuring Luke could seamlessly relocate to Thailand without disrupting his business. Today, Luke leads a global wellness brand that reaches audiences worldwide. His story is proof that with the right strategy and support, even the boldest dreams can become reality. House of Icons is here to help you do the same — from bestselling books to global brands.
Luke Lintott
Lifestyle Consultant & Founder · Fitergy Wellness
“Before our session, my messaging focused on why I wrote the book. After working together, we refined the positioning to connect with the target buyer — skyrocketing preorder sales.”
Ernest Crim III
Emmy-Nominated Producer & Author · Social Justice Educator (4M+ Monthly Reach)
“Sold 417 copies and secured 13 new coaching clients in my very first month with no local network. Within six months, over 1,000 books sold and Amazon bestseller status.”
Ronnie Cyrus-Jackson
Author, Speaker & Executive Coach · RCJ Coaching
“The process was simple & smooth. The end result exceeded my expectation. When I read the copy and saw the high quality graphics, I said to myself, 'Damn girl! You are the -ish.' I'M READY!”
Tanisha Lyons-Porter
Executive Speaker & Brand Strategist · Crown Leadership
“We keep buying additional packages as the company grows. It gives you the ability to scale with the programs as needed... without having to scale payroll. They do amazing designs, graphics, and websites.”
Lamar Tyler
CEO & Co-Founder · Traffic, Sales & Profit
“Not only has my brand been elevated because of this elevation, I have seen an increase in revenue. If you are on the fence and you are really looking to take your business to the next level, House of Icons is it.”
Shayla Atkins
Executive HR & Leadership Consultant · The Atkins Group
“I made the best decision to switch providers and platforms. Now, I have the dynamic course I envisioned, and I love the infrastructure we built!”
Dr. Fiona Lewis
Public Health Expert & Dietitian · Founder, Black & Peri
“Through the Brand Elevation work, I discovered that branding isn't just about a logo or website but an authentic reflection of my identity as an executive. We saw increased engagement and new business opportunities.”
James Bumpas
C-Level IT Executive & Tech Founder · Enterprise IT Advisory
“We designed a custom branded membership portal and presentation architecture that positioned me as the go-to authority in Georgia real estate.”
Nelldra Allen
Top Real Estate Broker & Non-Profit Founder · Georgia Premier Realty
Built from the parking lot up.
In 2013 Asa Leveaux drove from Oklahoma City to San Diego with barely enough money to survive. He had a VIP ticket to a conference and could not afford to check into the hostel on night one. He slept in the parking lot. The next morning he asked the front desk if he could take a shower. They said yes. He stored his bags and walked to that conference.
And his life changed.
Not because someone handed him anything. But because that day he finally understood what it meant to monetize expertise. That people would pay for what you know — not just what you do.
He has been building on that revelation ever since.
He closed a client the same night a landlord handed him an eviction notice before he walked on stage and sat in the front row. He raised enough money through his expertise in a single day to fill his son's empty pantry with over a thousand dollars of groceries. He drove to San Diego with no plan and built a company from everything he learned there.
He trained T-Mobile managers because the CEO dropped f-bombs in every internal video and Asa fit the culture perfectly. He trained the Mercedes-Benz sales team. He spoke in the Kingdom of Bahrain. He was featured in Forbes. He published seven books. He built an agency that has been helping experts monetize their expertise since before the personal brand industry had a name for it.
"House of Icons was not built from a straight path. It was built from every crooked one. And that is exactly why it works."
What we know to be true.
The gap between what you know and what you earn is not a knowledge problem. It is an infrastructure problem. We have spent over a decade proving that belief right — one expert at a time.
The experts who win consistently are the ones who build systems before they feel ready. Not after. Before.
Your expertise already has market value. Right now. Today. Without adding a single new credential. The only thing missing is the system that proves it to the market.
Joy is not the reward at the end of the work. Joy is the strategy from the beginning. We build businesses around lives people actually want to live.
The proof is here.
The infrastructure is ready.
The only thing left is your decision.
At $288 a month, the Authority Platform replaces your broken tech stack with one connected system built for experts. The infrastructure is ready — the only thing left is your decision.